Sunday, October 05, 2008

The Donut Story


(September 19, 2008)

We just learned today that Go Nuts donuts set up a 4 sq.m space at the second floor of WalterMart Mall in Makati. They started early this week. The big question is - will they be able to recoup their investment?

Around July 2007, we explored the possibility of franchising a Mister Donut store and place it is WalterMart Mall in Makati. We submitted the necessary requirements and passed all the required interviews only to be advised that the location is NOT profitable. At best, we've be earning P10,000 a month for almost half a million investment. The mall gets P27,000 a month for the rent so they make more money. If it were the other way around, we'd probably be celebrating our first year anniversary. The 2% return on investment is actually good however the return on investment pegged at 5 years is bad reason why we abandoned the idea.

Going back to the question, will Go Nuts recoup their investment? If they are still in WM Mall 3 years from now then they probably made money.

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